Instagram now has over a billion users worldwide, making it one of the most used social platforms today. In the United States, more than 71% of companies have a business account on the platform.1 Now part of Facebook, this social network is evolving rapidly following trends and users. To fully understand how to use it to its advantage, especially as a healthcare professional or business, you need to understand the algorithm in 2021 and adapt your strategy. We give you some examples to keep you up to date on this popular app.
If you are a new Instagram user, or if you don't know how to create a business account, we recommend that you start with our blog: How to use Instagram. It will tell you precisely how to create your account and how to get started on the platform.
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Small Business,
instagram,
digital marketing,
marketing,
online marketing
In the last blog, we saw the objectives and the preparation for your webinar, in this complementary part we will talk about the presentation of the webinar. We'll walk you through how to have a foolproof plan and what to do to keep your audience's attention after the webinar.
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digital marketing,
marketing,
online marketing,
tips,
webinar,
guide
Creating a webinar can be great for a business, it’s a very effective digital marketing tool. Mastering it can bring you not only new customers, but also a better connection with your existing customers. Since preparing for a webinar can be a big undertaking, having a defined game plan with clear steps is important to save you time and energy. In this guide, we walk you through how to create and succeed in your webinar.
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Tags:
digital marketing,
marketing,
online marketing,
tips,
webinar,
guide
SEO (Search Engine Optimization) is a very common practice with the rise of digital marketing. Even if the public is less familiar with it, it’s easy to master the basics. By applying a few rules on your website, you will be able to improve your visibility on search engines and ensure that your site is well indexed.
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Tags:
SEO,
digital marketing,
marketing,
online marketing,
tips,
crawling
More than ever, digital marketing is essential for small and medium-sized businesses, whether it is to raise awareness of your brand, acquire new customers or retain existing customers. It is now common for self-employed people and entrepreneurs to get involved in their digital marketing or delegate the task to a third party.
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Tags:
digital marketing,
tips,
strategy
You may spend many hours at work every week, and naturally it can take up a lot of space in your life. Unfortunately, many people experience anxiety and stress related to their job. There are several factors that can be responsible for increased stress in employees, but there are effective ways to manage and reduce stress.
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tips,
work
Respect for the environment is something that is, rightfully, becoming more and more present in all facets of our lives. Many organizations have environmental values and want to take action but don't know where to start or lack inspiration.
When you have a shared workspace, setting up initiatives can encourage employees to respect a more eco-friendly work environment.
The 3R rule can be useful, it is a strategy for managing end-of-life products and resulting waste aimed at:
- Reduce the amount of single-use products used;
- Reuse products or some of their parts to avoid waste;
- Recycle raw materials.1
In this article, we give you some tips to inspire you at work.
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environment
For almost a year our lives have been disrupted, the changes due to COVID-19 are numerous, both on a personal and professional level, and we can imagine that some of these changes are here to stay... Notably, consumer habits, which were already changing, have changed even faster with the current situation. Online shopping is becoming more and more popular, there will be more last-minute cancellations, and “walk-ins” will be even more rare.
Clinics and self-employed workers are affected by the many closings and reopenings, changes in schedules, and ways of working. Quickly adapting your business in order to offer the best service to its customers while being more flexible in the face of uncertainty is essential. Here we offer some solutions for you to have efficient services and to help you navigate through this new reality.
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Tags:
Appointment Booking Software,
appointment software,
appointment waiting list,
branding,
English Posts,
Equipment Management,
Google Calendar Integration,
GOrendezvous,
group classes,
New features,
online appointment booking,
online scheduling,
Osteopathy,
service,
Small Business,
yoga,
clients,
entreprise,
no-shows,
online reviews,
online marketing,
online communication,
zoom,
videoconferencing,
appointments,
pandemic,
new technologies,
practice management software,
electronic medical records,
telehealth
