The GOrendezvous Blog

Email marketing is a very effective tool that can often appear outdated or unnecessary to those who are new to it. Yet electronic mail generates $42 for every $1 spent, which represents a return on investment (ROI) of 4,200%, making it one of the best marketing tools available on the market.¹

It’s a versatile tool that can keep you connected with your clients, which facilitates retention a lot. This year, 64% of SMBs are using email marketing to reach their customers.² Don’t know where to start? We explain how to create a good email strategy and its benefits below!

Tags: digital marketing, email

 

Instagram now has over a billion users worldwide, making it one of the most used social platforms today. In the United States, more than 71% of companies have a business account on the platform.¹ Now part of Facebook, this social network is evolving rapidly following trends and users. To fully understand how to use it to its advantage, especially as a healthcare professional or business, you need to understand the algorithm in 2021 and adapt your strategy. We give you some examples to keep you up to date on this popular app.

If you are a new Instagram user, or if you don't know how to create a business account, we recommend that you start with our blog: How to use Instagram. It will tell you precisely how to create your account and how to get started on the platform.

Tags: Small Business, instagram, digital marketing, marketing, online marketing

In the last blog, we saw the objectives and the preparation for your webinar, in this complementary part we will talk about the presentation of the webinar. We'll walk you through how to have a foolproof plan and what to do to keep your audience's attention after the webinar.

Tags: digital marketing, marketing, online marketing, tips, webinar, guide

Creating a webinar can be great for a business, it’s a very effective digital marketing tool. Mastering it can bring you not only new customers, but also a better connection with your existing customers. Since preparing for a webinar can be a big undertaking, having a defined game plan with clear steps is important to save you time and energy. In this guide, we walk you through how to create and succeed in your webinar.

Tags: digital marketing, marketing, online marketing, tips, webinar, guide

SEO (Search Engine Optimization) is a very common practice with the rise of digital marketing. Even if the public is less familiar with it, it’s easy to master the basics. By applying a few rules on your website, you will be able to improve your visibility on search engines and ensure that your site is well indexed.

Tags: SEO, digital marketing, marketing, online marketing, tips, crawling

More than ever, digital marketing is essential for small and medium-sized businesses, whether it is to raise awareness of your brand, acquire new customers or retain existing customers. It is now common for self-employed people and entrepreneurs to get involved in their digital marketing or delegate the task to a third party.

Tags: digital marketing, tips, strategy

Tags: online reviews, word of mouth, digital marketing, marketing, online marketing, scientific research