Want to grow your client list but need help figuring out where to start? Having a client acquisition strategy will quickly allow you to optimize your time and efforts.
What Is Client Acquisition?
Client acquisition is about getting your business known to the public, so they will purchase your services. This can include different advertising methods, either paid, such as Google Ads, or organic, such as social networks, your website, a newsletter, etc.
Client acquisition is done in several stages:
- Discovery: Your potential clients learn about the company and the services offered.
- Interest: Your potential clients consider your company during their research, now is the time to offer them your services.
- Decision: Decide to become your client, and obtain your services.
With this in mind, you can then improve your acquisition strategy or create one if you don’t already have it.
The advantages of an acquisition strategy:
- Stimulate your sales and appointments.
- Have credibility with the public.
- Increase awareness of your business.
- Obtain performance and success statistics.
- Reduce your acquisition costs, and therefore, increase your income.
Where to start?
An effective way to acquire customers, especially when you’re just starting in your field, is to have an online presence. Make sure you have a website or use social media.
Organic or Free Advertising
For example, you can create a Facebook page for your business or improve the SEO on your website to appear in the first search results of Google. Learn more about SEO here.
You can also choose to pay for digital ads to reach a wider audience, especially on platforms like Facebook, Instagram, or Google Ads.
Professionals who use GOrendezvous benefit from a free home page hosted directly on www.gorendezvous.com. Thus, we take care of improving the referencing of your GOrendezvous home page on search engines like Google.
GOrendezvous not only offers visibility on Google with your own appointment booking page, but also on our search page. Our page allows the public to search using specific filters and find professionals near them. They can see your location, ratings, and upcoming availability!
How can you stand out?
We advise you to fill in all the information on your GOrendezvous account in order to have an up-to-date profile that attracts the attention of potential clients.
Show your beautiful smile
Adding a profile photo increases your chances of attracting or acquiring new customers. For example, according to the LinkedIn site, statistics show that people with a photo are 21 times more likely to have profile views and 36 times more posts.
Display Your Professional Title
In order to stand out and indicate to potential clients that you’re a certified professional, we recommend that you add your professional title and your membership number to your profile. This way they will quickly see your qualifications.
Allow New Clients to Book Appointments Online
Nowadays, people like to book appointments anytime, and by activating online appointment booking for new clients, they will be able to do so. It’s as if you had a receptionist available 24/7, this helps you not to lose clients to competitors.
When you appear on the GOrendezvous search page, the wording “Accepting new clients” appears on your profile and the name of the service you wish to display to new clients can be chosen in your settings.
If you enable eClaims in your account, the information will also be listed on your profile, so clients can see you offer it. This is a competitive advantage that may appeal to many clients looking for a new therapist.
Word of mouth, your social networks, your website and your GOrendezvous profile makes it easier for you to find new clients. Of course, the quality of your services and the satisfaction of your clients will give you the best publicity and will help you retain customers. Although finding new clientele is important, their loyalty is more!