More than ever, digital marketing is essential for small and medium-sized businesses, whether it is to raise awareness of your brand, acquire new customers or retain existing customers. It is now common for self-employed people and entrepreneurs to get involved in their digital marketing or delegate the task to a third party.
You may spend many hours at work every week, and naturally it can take up a lot of space in your life. Unfortunately, many people experience anxiety and stress related to their job. There are several factors that can be responsible for increased stress in employees, but there are effective ways to manage and reduce stress.
Respect for the environment is something that is, rightfully, becoming more and more present in all facets of our lives. Many organizations have environmental values and want to take action but don't know where to start or lack inspiration.
When you have a shared workspace, setting up initiatives can encourage employees to respect a more eco-friendly work environment.
The 3R rule can be useful, it is a strategy for managing end-of-life products and resulting waste aimed at:
- Reduce the amount of single-use products used;
- Reuse products or some of their parts to avoid waste;
- Recycle raw materials.1
In this article, we give you some tips to inspire you at work.
Technology has taken a bigger place in our lives over the past year. With remote work, online medical records (EMRs) have become much more popular due to the need for professionals to have remote access to their patient's records.
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Since the beginning of the pandemic, TikTok has seen an impressive growth in terms of new users and currently has 1 billion monthly active users in the world. The app makes it easy to create and edit short videos (15-60 secs) using filters and music, a winning recipe in pandemic times. Millions of users who were stuck at home had fun playing as directors/actors causing the platform to blow up.
TikTok, being the new favorite social media platform, quickly made it possible to monetize the visibility it offers. So it's no surprise that many companies and self-employed people are now using TikTok to build brand awareness and attract new customers. Should you do the same? Could TikTok be of benefit to your business?
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For almost a year our lives have been disrupted, the changes due to COVID-19 are numerous, both on a personal and professional level, and we can imagine that some of these changes are here to stay... Notably, consumer habits, which were already changing, have changed even faster with the current situation. Online shopping is becoming more and more popular, there will be more last-minute cancellations, and “walk-ins” will be even more rare.
Clinics and self-employed workers are affected by the many closings and reopenings, changes in schedules, and ways of working. Quickly adapting your business in order to offer the best service to its customers while being more flexible in the face of uncertainty is essential. Here we offer some solutions for you to have efficient services and to help you navigate through this new reality.
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No one likes negative reviews online, especially about their business. A client has just left you a negative online review on Google Reviews or Facebook. How should you react? Should you respond?