Email marketing is a very effective tool that can often appear outdated or unnecessary to those who are new to it. Yet electronic mail generates $42 for every $1 spent, which represents a return on investment (ROI) of 4,200%, making it one of the best marketing tools available on the market.1
It’s a versatile tool that can keep you connected with your clients, which facilitates retention a lot. This year, 64% of SMBs are using email marketing to reach their customers.2 Don’t know where to start? We explain how to create a good email strategy and its benefits below!
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Tags:
digital marketing,
email
Instagram now has over a billion users worldwide, making it one of the most used social platforms today. In the United States, more than 71% of companies have a business account on the platform.1 Now part of Facebook, this social network is evolving rapidly following trends and users. To fully understand how to use it to its advantage, especially as a healthcare professional or business, you need to understand the algorithm in 2021 and adapt your strategy. We give you some examples to keep you up to date on this popular app.
If you are a new Instagram user, or if you don't know how to create a business account, we recommend that you start with our blog: How to use Instagram. It will tell you precisely how to create your account and how to get started on the platform.
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Tags:
Small Business,
instagram,
digital marketing,
marketing,
online marketing
In the last blog, we saw the objectives and the preparation for your webinar, in this complementary part we will talk about the presentation of the webinar. We'll walk you through how to have a foolproof plan and what to do to keep your audience's attention after the webinar.
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Tags:
digital marketing,
marketing,
online marketing,
tips,
webinar,
guide
Creating a webinar can be great for a business, it’s a very effective digital marketing tool. Mastering it can bring you not only new customers, but also a better connection with your existing customers. Since preparing for a webinar can be a big undertaking, having a defined game plan with clear steps is important to save you time and energy. In this guide, we walk you through how to create and succeed in your webinar.
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Tags:
digital marketing,
marketing,
online marketing,
tips,
webinar,
guide
SEO (Search Engine Optimization) is a very common practice with the rise of digital marketing. Even if the public is less familiar with it, it’s easy to master the basics. By applying a few rules on your website, you will be able to improve your visibility on search engines and ensure that your site is well indexed.
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Tags:
SEO,
digital marketing,
marketing,
online marketing,
tips,
crawling
More than ever, digital marketing is essential for small and medium-sized businesses, whether it is to raise awareness of your brand, acquire new customers or retain existing customers. It is now common for self-employed people and entrepreneurs to get involved in their digital marketing or delegate the task to a third party.
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Tags:
digital marketing,
tips,
strategy
Since the beginning of the pandemic, TikTok has seen an impressive growth in terms of new users and currently has 1 billion monthly active users in the world. The app makes it easy to create and edit short videos (15-60 secs) using filters and music, a winning recipe in pandemic times. Millions of users who were stuck at home had fun playing as directors/actors causing the platform to blow up.
TikTok, being the new favorite social media platform, quickly made it possible to monetize the visibility it offers. So it's no surprise that many companies and self-employed people are now using TikTok to build brand awareness and attract new customers. Should you do the same? Could TikTok be of benefit to your business?
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Tags:
Appointment Booking Software,
appointment software,
branding,
English Posts,
GOrendezvous,
group classes,
New features,
service,
Small Business,
yoga,
clients,
entreprise,
loyalty,
internet,
social media,
starting a business,
digital marketing,
online marketing,
online communication,
zoom,
videoconferencing,
technologies,
new technologies,
tiktok,
fitness,
health,
beauty,
advertising
No one likes negative reviews online, especially about their business. A client has just left you a negative online review on Google Reviews or Facebook. How should you react? Should you respond?
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Tags:
online reviews,
digital marketing,
marketing,
online marketing,
scientific research,
negative online reviews,
online communication
