How to stand out on social networks

If used correctly, social networks can be useful tools for brand awareness and communication. They can be used to gain visibility with potential clients, or to increase your retention rate.

This article gives you 8 tips to stand out on social media and gain notoriety.

1. Understand all the features that social media platforms have to offer.

Social networking platforms are constantly evolving! They offer new features that allow you to better interact with your community or promote your content's creativity.

Do you make TikTok videos?Do you know what’s a  Reel? Have you ever boosted a Facebook post? Do you create story highlights?

Do you look the same when people ask you these questions? Don't panic! 

Take a look at our guides to better understand the different ways to use social media platforms: 

• Should you use TikTok to promote your business
• How to use Instagram

On platforms such as TikTok or Instagram, video trends are evolving constantly, it could be songs used in videos or using a precise creative design. Follow the current trends in popularity if you want to increase the number of views you receive. Discover TikTok trends.

2. Provide valuable content

Your customers are bombarded with content and advertising every day. Producing high-quality, informative, or pedagogical content—especially as a professional—will grab their attention and keep them from skimming what you have posted.

For instance, the various treatments you provide, the events you participate in, and your clinic's summer opening hours...

💡If you want your content to last longer, don't hesitate to make highlights and organize them by topics and themes. This will make it easier for new followers to understand your offerings, fees, etc.

3. Understand your clients so you can offer them personalized content

It's important to know who your audience is. You can create content that answers their needs and questions. By personalizing your content as much as possible, you'll optimize the engagement rate (clicks, comments, sharing, etc.), gain visibility, and above all, create a strong brand image!

💡If you have a business account on Instagram, find out information about your followers: Location, age, gender, most active periods. Professional dashboard > Total followers. 

4. Put important information in your biography

It’s important to include information on your Facebook, Instagram or TikTok bio that can guide your prospects and clients: name and location of your clinic, online booking link, opening hours - and don't forget to include a photo of yourself! 😁

This will humanize your profile even more!

5. Be interactive with your community on social media

If your followers have any questions or if they react to your publications, don't forget to reply! 

This will make their experience more human. Whether it's a positive or negative comment, you can answer and help  give more information about a situation.

6. Share your expertise 

Do you have any new expertise? Share your certifications on your account! Your skills will set you apart, and if you offer new treatments, it can bring you new customers!

7. Introduce your team

You have a new team member? Introduce them! 

Clients will be pleased to hear that new professionals are now offering services at their favourite clinic.  

Example: A short video introducing your new colleagues, with fun facts about them. Find out here how GOrendezvous introduces its new team members.

8. Diversify your content on your social networks

If you want to stand out, offer varied and, above all, authentic content! 

There's no need to create content every day if you don't have anything new to say. 

The aim is to add value when you post on your account. You can offer a variety of content such as, stories, reels, or even polls, to find out more about the people who follow you! 

💡You can add hashtags to your posts to appear in precise searches!! 

💡To make it easier to stand out, don't hesitate to use your font, or colour palette that defines your unique brand identity.