In the last blog, we saw the objectives and the preparation for your webinar, in this complementary part we will talk about the presentation of the webinar. We'll walk you through how to have a foolproof plan and what to do to keep your audience's attention after the webinar.
Creating a webinar can be great for a business, it’s a very effective digital marketing tool. Mastering it can bring you not only new customers, but also a better connection with your existing customers. Since preparing for a webinar can be a big undertaking, having a defined game plan with clear steps is important to save you time and energy. In this guide, we walk you through how to create and succeed in your webinar.
SEO (Search Engine Optimization) is a very common practice with the rise of digital marketing. Even if the public is less familiar with it, it’s easy to master the basics. By applying a few rules on your website, you will be able to improve your visibility on search engines and ensure that your site is well indexed.
Since the beginning of the pandemic, TikTok has seen an impressive growth in terms of new users and currently has 1 billion monthly active users in the world. The app makes it easy to create and edit short videos (15-60 secs) using filters and music, a winning recipe in pandemic times. Millions of users who were stuck at home had fun playing as directors/actors causing the platform to blow up.
TikTok, being the new favorite social media platform, quickly made it possible to monetize the visibility it offers. So it's no surprise that many companies and self-employed people are now using TikTok to build brand awareness and attract new customers. Should you do the same? Could TikTok be of benefit to your business?
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For almost a year our lives have been disrupted, the changes due to COVID-19 are numerous, both on a personal and professional level, and we can imagine that some of these changes are here to stay... Notably, consumer habits, which were already changing, have changed even faster with the current situation. Online shopping is becoming more and more popular, there will be more last-minute cancellations, and “walk-ins” will be even more rare.
Clinics and self-employed workers are affected by the many closings and reopenings, changes in schedules, and ways of working. Quickly adapting your business in order to offer the best service to its customers while being more flexible in the face of uncertainty is essential. Here we offer some solutions for you to have efficient services and to help you navigate through this new reality.
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No one likes negative reviews online, especially about their business. A client has just left you a negative online review on Google Reviews or Facebook. How should you react? Should you respond?