How to find new customers through Instagram

Posted by Alyssa Therrien-Coulombe on Aug 23, 2021 4:03:29 PM


Instagram now has over a billion users worldwide, making it one of the most used social platforms today. In the United States, more than 71% of companies have a business account on the platform.1 Now part of Facebook, this social network is evolving rapidly following trends and users. To fully understand how to use it to its advantage, especially as a healthcare professional or business, you need to understand the algorithm in 2021 and adapt your strategy. We give you some examples to keep you up to date on this popular app.

If you are a new Instagram user, or if you don't know how to create a business account, we recommend that you start with our blog: How to use Instagram. It will tell you precisely how to create your account and how to get started on the platform.

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Tags: Small Business, instagram, digital marketing, marketing, online marketing

Guide to a Successful Webinar (Part 2)

Posted by Alyssa Therrien-Coulombe on Jul 19, 2021 4:50:47 PM

In the last blog, we saw the objectives and the preparation for your webinar, in this complementary part we will talk about the presentation of the webinar. We'll walk you through how to have a foolproof plan and what to do to keep your audience's attention after the webinar.

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Tags: digital marketing, marketing, online marketing, tips, webinar, guide

Guide to a Successful Webinar (Part 1)

Posted by Alyssa Therrien-Coulombe on Jul 19, 2021 4:19:52 PM

Creating a webinar can be great for a business, it’s a very effective digital marketing tool. Mastering it can bring you not only new customers, but also a better connection with your existing customers. Since preparing for a webinar can be a big undertaking, having a defined game plan with clear steps is important to save you time and energy. In this guide, we walk you through how to create and succeed in your webinar.

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Tags: digital marketing, marketing, online marketing, tips, webinar, guide

How To Appear First On Google With SEO?

Posted by Alyssa Therrien-Coulombe on Jun 10, 2021 3:46:22 PM

SEO (Search Engine Optimization) is a very common practice with the rise of digital marketing. Even if the public is less familiar with it, it’s easy to master the basics. By applying a few rules on your website, you will be able to improve your visibility on search engines and ensure that your site is well indexed.

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Tags: SEO, digital marketing, marketing, online marketing, tips, crawling

Should you use TikTok to promote your business?

Posted by Alyssa Therrien-Coulombe on Mar 19, 2021 4:39:09 PM

Since the beginning of the pandemic, TikTok has seen an impressive growth in terms of new users and currently has 1 billion monthly active users in the world. The app makes it easy to create and edit short videos (15-60 secs) using filters and music, a winning recipe in pandemic times. Millions of users who were stuck at home had fun playing as directors/actors causing the platform to blow up.

TikTok, being the new favorite social media platform, quickly made it possible to monetize the visibility it offers. So it's no surprise that many companies and self-employed people are now using TikTok to build brand awareness and attract new customers. Should you do the same? Could TikTok be of benefit to your business?

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Tags: Appointment Booking Software, appointment software, branding, English Posts, GOrendezvous, service, Small Business, clients, entreprise, loyalty, internet, social media, starting a business, digital marketing, online marketing, online communication, new technologies, beauty, tiktok

Adaptation and resilience: post-pandemic

Posted by Alyssa Therrien-Coulombe on Mar 5, 2021 1:45:06 PM


For almost a year our lives have been disrupted, the changes due to COVID-19 are numerous, both on a personal and professional level, and we can imagine that some of these changes are here to stay... Notably, consumer habits, which were already changing, have changed even faster with the current situation. Online shopping is becoming more and more popular, there will be more last-minute cancellations, and “walk-ins” will be even more rare.

Clinics and self-employed workers are affected by the many closings and reopenings, changes in schedules, and ways of working. Quickly adapting your business in order to offer the best service to its customers while being more flexible in the face of uncertainty is essential. Here we offer some solutions for you to have efficient services and to help you navigate through this new reality.

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Tags: Appointment Booking Software, appointment software, appointment waiting list, branding, English Posts, Equipment Management, Google Calendar Integration, GOrendezvous, group classes, New features, online appointment booking, online scheduling, Osteopathy, service, Small Business, yoga, clients, entreprise, no-shows, online reviews, online marketing, online communication, zoom, videoconferencing, appointments, pandemic, new technologies, practice management software, electronic medical records, telehealth


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