Instagram now has over a billion users worldwide, making it one of the most used social platforms today. In the United States, more than 71% of companies have a business account on the platform.1 Now part of Facebook, this social network is evolving rapidly following trends and users. To fully understand how to use it to its advantage, especially as a healthcare professional or business, you need to understand the algorithm in 2021 and adapt your strategy. We give you some examples to keep you up to date on this popular app.
If you are a new Instagram user, or if you don't know how to create a business account, we recommend that you start with our blog: How to use Instagram. It will tell you precisely how to create your account and how to get started on the platform.