With the rapid evolution of technology and the multiplication of digital media, the opportunities for creating content have never been greater. Today, podcasts have become much more than just a form of entertainment as they are increasingly used as a marketing tool for entrepreneurs.
Instagram now has over a billion users worldwide, making it one of the most used social platforms today. In the United States, more than 71% of companies have a business account on the platform.1 Now part of Facebook, this social network is evolving rapidly following trends and users. To fully understand how to use it to its advantage, especially as a healthcare professional or business, you need to understand the algorithm in 2021 and adapt your strategy. We give you some examples to keep you up to date on this popular app.
If you are a new Instagram user, or if you don't know how to create a business account, we recommend that you start with our blog: How to use Instagram. It will tell you precisely how to create your account and how to get started on the platform.
In the last blog, we saw the objectives and the preparation for your webinar, in this complementary part we will talk about the presentation of the webinar. We'll walk you through how to have a foolproof plan and what to do to keep your audience's attention after the webinar.
Creating a webinar can be great for a business, it’s a very effective digital marketing tool. Mastering it can bring you not only new customers, but also a better connection with your existing customers. Since preparing for a webinar can be a big undertaking, having a defined game plan with clear steps is important to save you time and energy. In this guide, we walk you through how to create and succeed in your webinar.
SEO (Search Engine Optimization) is a very common practice with the rise of digital marketing. Even if the public is less familiar with it, it’s easy to master the basics. By applying a few rules on your website, you will be able to improve your visibility on search engines and ensure that your site is well indexed.
No one likes negative reviews online, especially about their business. A client has just left you a negative online review on Google Reviews or Facebook. How should you react? Should you respond?