Email marketing is a very effective tool that can often appear outdated or unnecessary to those who are new to it. Yet electronic mail generates $42 for every $1 spent, which represents a return on investment (ROI) of 4,200%, making it one of the best marketing tools available on the market.1
It’s a versatile tool that can keep you connected with your clients, which facilitates retention a lot. This year, 64% of SMBs are using email marketing to reach their customers.2 Don’t know where to start? We explain how to create a good email strategy and its benefits below!
