In this article, we share all our recommendations for getting the most out of your GOrendezvous subscription. You’ll learn to attract more clients and increase your revenue through online booking.
Digital tools have significantly transformed how we organize and prioritize tasks, particularly appointment management. Gone are the days of misplaced notes between appointments and wasting valuable time searching for client information.
With all the online solutions available today, you don’t need to be Bill Gates to use an online appointment management platform! Everything is simplified and automated to make life easier. So, why not take advantage of it?
The use of online booking has also increased professionals' efficiency, saving them valuable time by reducing the number of follow-up phone calls.
With a solution like GOrendezvous, stay up-to-date with your schedule and appointments, thanks to a comprehensive view and centralized client information.
43% of patients now prefer to book appointments online, a trend that continues to grow every year. (Kyruus, 2020)
Online booking is used across many services, notably by massage therapists. With online scheduling, clients can book anytime, 24/7, which expands the booking window and helps professionals attract new clients.
With online booking solutions, you can also reduce last-minute cancellations thanks to automated reminders sent to clients.
Having a booking management tool gives you greater control over your schedule without the need to hire an assistant to manage your appointments.
In addition to enhancing management, online reservations are a fantastic way to boost revenue.
It allows you to showcase your services and expertise to potential new clients. If you’re experiencing a drop in revenue or just launching your business, why not feature promotions on your website or social media for a strong impact?
Even if you aim to stand out from competitors through pricing, remember that, for many, health is priceless and reflects the quality of the services you offer.
A satisfied client can become a genuine brand ambassador through word-of-mouth or positive online reviews.
Your schedule is full, but you’d like to fill in last-minute cancellations? Consider using a waitlist! If a client needs to cancel, you can offer the spot to another client waiting for an appointment.
But after the hustle… comes the reward…
If you want to take some time off to recharge, you can block your online schedule and display a message to notify your clients. This way, they won’t be able to book appointments during your time off! Remember to do the same for the holiday season.
Reopening after a vacation? Prepare thoroughly by managing inventory and getting your workspace and tools ready!
In addition to having an online presence, it is essential to optimize your website and make it user-friendly to clients so they book with you. This includes clear navigation, adding images to bring your services and products to life, providing useful information such as your hours, pricing, and address, and ensuring you have an easy business name to remember.
To increase your website’s visibility, it’s crucial to optimize it for Google by using relevant keywords; this way, it has more chances to appear higher in the search results.
You can also create a "Google My Business" profile to have a free online profile and showcase important information like your business hours and customer reviews.
However, if you’ve just started and don’t have a lot of clients, don’t worry! GOrendezvous can help you get new clients by using its search page.
The use of digital media has become essential to increase your visibility, especially social media, which are invaluable, no-cost resources for promoting yourself and attracting new clients.
The Internet allows you to centralize a lot of information about your services when clients search for you. Therefore, it’s essential to have a strong brand image to stand out from the competition.
But how do you stand out from others? Be creative with authentic content, ask your clients for feedback, and develop a strong identity with your logo and visual branding so people can easily remember you.
Your brand image also relies on your "digital reputation." Nothing is more important than the reviews and ratings left by your clients on social media and Google, especially when someone is looking to book an appointment for their health.
79% of customers say they trust online reviews as much as recommendations from friends and family. (Bright Local)
With GOrendezvous, you can automate requests to rate your service. Your ratings and reviews will appear on your GOrendezvous page, and you can choose whether you'd like to display them or not.
Have you recently received a bad review? Responding right away allows you to better understand the client's criticism and offers you the opportunity to "repair" their experience.
Showcasing positive reviews is a great way to retain your clients. Giveaways and contests are another way to keep them interested after slow times, like the holidays.
Personalizing messages is another effective method to build loyalty, so don't hesitate to send personalized newsletters to your clients, for example, to celebrate their birthday with a discount.
Putting into practice a strong digital marketing plan enables you to draw in new customers and set yourself apart with your knowledge, particularly in the healthcare industry! This can be done by writing blog posts, joining a podcast, sending newsletters, or participating in webinars. The possibilities are vast!
By showcasing your expertise, you can earn the trust of new clients and encourage them to book with you again.
Social media are powerful communication tools. You can stand out by creating authentic, informative, or educational content for your clients, especially the younger generations!
To increase the visibility of your content and reach a broader audience, use hashtags, post at optimal times, or even try influencer marketing.
Instagram is a highly popular platform for posting videos (Reels) and photos. An Instagram profile is an excellent way to communicate and engage with your clients through polls, Q&A sessions, and live broadcasts. With 1.4 billion users, it’s also the best platform for building an influencer marketing strategy, as it is the primary network for 91% of content creators. (CBnews)
Facebook (also known as Meta) is the most widely used social media platform in the world, with 3 billion active monthly users.
As a business, you can take advantage of several Facebook features to better interact with your clients:
Both Facebook and Instagram, managed by Meta, allow you to create ads seamlessly across both platforms. With Meta’s Ads Manager, you can run the same campaign on Facebook and Instagram, reaching more people while tailoring the message for each platform.
TikTok offers a wide range of possibilities for creating engaging content through short video formats. Businesses can post brief videos to introduce themselves, share tutorials to explain products, or feature customer testimonials to build credibility for their services. Trends and challenges also allow you to reach a broad audience by creating content that resonates with current events. These formats are ideal for building a community around your brand in an authentic and fun way.
Knowing how to effectively use social media is a powerful marketing and visibility tool. However, it is equally important to learn how to use the GOrendezvous platform so that you can take advantage of all of its features and improve the efficiency and smoothness of your daily operations.
During your first three months with GOrendezvous, one of our account managers will guide you through the setup process. They will help you configure your account and optimize all the features based on your specific needs.
Our customer service team is also available to assist you with any questions you should have, whether through chat, phone calls, or email. You also have access to comprehensive online help resources to quickly find answers to your questions!
At GOrendezvous, we believe in listening to the feedback of professionals to continuously improve the platform and better serve your needs.
Our team of developers is constantly working to evolve our solution based on your needs. In 2023, we launched the Search Page to help professionals gain visibility and attract new clients.
To keep track of your activities and revenue, we introduced a dashboard that allows you to see where your clients are coming from, how many appointments are booked, and the revenue generated by these appointments.
Not very good at accounting? The revenue report has been enhanced with user-friendly filters to help you better understand your finances.
Always striving to simplify your daily tasks, we provide every professional with a collective library of templates, glossaries, and health forms specific to each profession.
We understand that every profession has unique needs for daily task management. For mental health professionals, for example, it was essential to create appointments for two clients at once or manage familial relationships between clients (such as children or spouses).
With GOrendezvous, you maintain a comprehensive view of your schedule and appointments, with all your clients' information centralized in one place.
As a professional, using GOrendezvous saves you time managing your practice while increasing your revenue. With an optimized search page, continuously evolving features, and built-in marketing efforts, the visibility of your profile is maximized to attract new clients.
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