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When it comes to growing your business and creating brand awareness, one of the best ways to do it is through social media. With the numerous digital platforms, it’s easy to get lost and have little to no impact if you don’t follow the rules and perfect your timing to publish your content. When is the best time to post your content? Well, it’s easier said than done, since every single platform has its own unique set of rules and traffic highs and lows.
Perfect timing isn’t the only thing you should take into account; you will also need to evaluate which platforms are reaching your audience to achieve better brand awareness and boost your business and/or clinic. Are you ready? Time to learn everything you need to know in 3 minutes or less!
Facebook
Facebook is the platform we love to hate but secretly check multiple times a day, every day. Nowadays, people are using Facebook on both computers and mobile devices, both at work and from home.
According to CoSchedule and their 25 different studies, here is when you should post on Facebook:
Best Times
- 9:00 am
- 10:00 am
- 7:00 pm
- Monday, Wednesday, Friday
LinkedIn
LinkedIn, the ultimate business and networking platform also plays by its own rules. So to maximize your reach with minimal effort, here is when you should post your content:
Best Times
- 10:00 am
- 2:00 pm
- 3:00 pm
Best day
- Tuesday, Wednesday, Thursday.
Instagram
Mostly used on mobile devices, Instagram, is the trendy social media platform (right now). From businesses to influencers, it has become a very popular medium at any time of the day, but users tend to be more engaged outside business hours.
Best Times
- 9:00 am
- 12:00 pm
- 7:00 pm
Best day
- Tuesday, Wednesday, Friday.
X (Twitter)
With X, you can say what you want in 280 characters or fewer, keep up with the latest news and boost your brand. Let’s see what you need to know before tweeting away:
Best Times
- 9:00 am
- 10:00 am
- 9:00 pm
Best days
- Wednesday, Thursday, Friday.
As you can see, every single platform has a different audience and different times and days to publish content. It’s not that difficult once you know the rules, but it’s always nice to get a friendly reminder. So keep this article on your desktop or as a favourite, and don’t forget to take a quick look before posting anything!