Jonathan Poole

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Influencer Marketing: 4 Common Mistakes to Avoid

Posted by Jonathan Poole on 8/7/19 3:15 PM



Believe it or not (believe it), influencer marketing dates way back to the 18th century. Throughout the history of advertising, the notion of obtaining famous individuals to endorse certain products and/or services has been a common tactic utilized by the world’s largest and most successful brands. And now, in today’s digital world, influencer marketing is more popular than ever. It is currently the quickest-expanding customer acquisition method. One reason is, that despite only 1% of millennials displaying trust in brand-related ads, as many as 70% of millennials are persuaded by the recommendations of famous people that they idolize.


Upon realizing the popularity and success ratio of this method, you may attempt to find an influencer for your business. Nevertheless, just before you do that, you should be aware of what exactly an influencer is meant to achieve and, more importantly, common mistakes you want to avoid. Fortunately for you, this is why we’re here!

 

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Tags: Appointment Booking Software, appointment reminders, appointment scheduling, appointment software, appointment waiting list, Business, entrepreneur, Entrepreneurship, GOrendezvous, online appointment, online appointment booking, online schedule, online scheduling, rendezvous, service, Small Business, Start Up, team management, yoga, loyalty, holiday season, Christmas

5 Actions to Reduce No-Shows

Posted by Jonathan Poole on 6/12/19 10:42 AM

Unknown to many, if you’re in the service industry, you will probably have to deal with the unfortunate reality of “no-shows”. And no, this has nothing to do with Netflix. “No-shows” are the individuals who tend to cancel their appointments at the last minute or, worse, simply don’t show up without prior notice. The problem is that these “no-shows” disrupt time management while simultaneously affecting your customer base (e.g., loss in revenue and schedule gaps) and, likewise, halting your business’s overall progress. Here are 5 tips you can use to motivate your clients and make sure they come through your doors.

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Tags: appointment reminders, appointment scheduling, appointment software, appointment waiting list, Business, entrepreneur, Entrepreneurship, online appointment, online appointment booking, online schedule, online scheduling, Osteopathy, scheduling software, Small Business, Start Up, yoga, loyalty, holiday season

Myths of Online Booking

Posted by Jonathan Poole on 6/6/19 12:06 PM



In today’s digital world, it has never been more apparent that we strive for the ultimate convenience in anything and everything that we set out to accomplish. Because of this, people eagerly search for ways to remain on top of their ever-expanding schedules. That said, considering an online appointment booking software for yourself and your business may very well be the leap of faith needed to efficiently excel in your day-to-day lifestyle. However, before leaping, we will help you understand exactly what online scheduling is, in addition to some of their common myths. This way, you'll feel more than ready to make an educated decision!

“How Can I Know It’s Right for Me If I Don’t Even Know What Online Scheduling Software Entails?”

With the proper online scheduling software, you’ll have access to a myriad of convenient benefits. These benefits include being able to establish your availability (showcasing your availabilities and, if needed, any days you may take off); the option to accept online payments (younger crowds will undoubtedly appreciate this); sending out personalized and automated SMS or email reminders; the ability to incorporate the scheduling software into your very own website (some companies can even provide one); minimizing the effects of no-shows; as well as the capability to simultaneously sync calendars from multiple employees. Talk about convenience!

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Tags: appointment software, Business, entrepreneur, online scheduling, Small Business, Start Up, yoga, loyalty, holiday season, Christmas

Top 4 Benefits of a Web Page

Posted by Jonathan Poole on 5/30/19 9:27 AM



In today’s ever-expanding digital world, the harsh reality is that if your business has yet to have a webpage to call its own, then your business is simply underperforming and, as a result, not showcasing its full potential. Indeed, acquiring a company webpage is just as crucial, if not more so, as having an actual storefront, office, or even telephone number. The reason being that potential clients are constantly on the lookout for relevant information as to what your business can and will do for them. And there is no more efficient way of doing so than by reviewing your webpage. Realizing this, we gladly present to you the top 4 benefits of having your very own webpage!

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Tags: appointment software, Business, entrepreneur, online scheduling, Small Business, Start Up, yoga, loyalty, holiday season, Christmas

Millennials: How to Speak Their Language

Posted by Jonathan Poole on 5/15/19 10:35 AM



More often than not, millennials tend to receive a great deal of negative attention and criticism for their overall fixation with technology and social media. Despite this adverse heat, millennials are not only the present but also the future. Before it’s too late, companies should realize the significance of millennial values and their influence regarding how they appear to alter business culture. Millennials are taking a company’s beliefs and work ethic into far greater consideration than ever before. And, as expected, this substantially affects purchasing and investment decisions.

The ultimate outcome, to prevent from being surpassed and forgotten, is a progressive attempt to include these millennial desires. Nevertheless, prior to winning them over, companies must realize what differentiates millennials from previous generations and, luckily for you, this is why we’re here!

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Tags: appointment software, Business, entrepreneur, online scheduling, Small Business, Start Up, yoga, loyalty, holiday season, Christmas

Influencer Marketing: Your BEST New Ally!

Posted by Jonathan Poole on 5/8/19 9:08 AM

 

It has finally been acknowledged that no matter what tips and tricks a marketer might have up his sleeve, there are no strategies that can compete with the efficiency of word-of-mouth. Unsurprisingly, 92% of consumers believe that word-of-mouth recommendations are by far the most trustworthy form of advertising. And, with ad blocking now being a common practice, this traditional method is more relevant than ever before. So, for you and your business, this is where influencers may come in handy.

But wait, what exactly is an influencer? To you, we say, don’t fret. We will explain not only the fundamentals of what it is to be an influencer but, more importantly, all the benefits that come along with having one on board!

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Tags: appointment software, Business, entrepreneur, online scheduling, Small Business, Start Up, yoga, loyalty, holiday season, Christmas

The Ultimate Guide to Become an Eco-Friendly Company.

Posted by Jonathan Poole on 4/24/19 11:37 AM

Becoming eco-friendly does not simply mean carpooling with Jimmy three days a week and using more recycling bins around the office. In reality, small businesses can diminish their carbon footprint by re-evaluating the entirety of their work ethic. More often than not, despite believing that their environmental efforts don't matter (Spoiler alert: they do!), these businesses actually benefit from the transition. Namely, making your business that much greener is favourable for both the environment and your business reputation.

In fact, becoming more eco-friendly enables your company to reach out to partners and clients with similar values; it’s been demonstrated that younger consumers pursue and support companies that believe in sustainability. So, here are a few tips to get 7 steps closer to becoming that eco-friendly company you’ve always sought out to be.

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Tags: appointment software, Business, entrepreneur, online scheduling, Small Business, Start Up, yoga, loyalty, holiday season

Customer Loyalty: 5 Tips to Succeed

Posted by Jonathan Poole on 3/26/19 1:58 PM

 

Regardless of how you look at it, you will more than likely find an abundance of definitions as to what “customer loyalty” means. Put simply, customer loyalty is the outcome of a continuous and positive experience in relation to a customer’s level of satisfaction. Likewise, customer loyalty showcases the length to which customers will be faithful to a specific brand and company’s services and/or products. So, with this in mind, we present to you a handful of practical tips to aid you, and your business, in perfecting the ultimate bond in customer loyalty 💗

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Tags: appointment software, Business, entrepreneur, online scheduling, Small Business, Start Up, yoga, loyalty, holiday season, Christmas

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