In today’s ever-expanding digital world, the harsh reality is that if your business has yet to have a webpage to call its own, then your business is simply underperforming and, as a result, not showcasing its full potential. Indeed, acquiring a company webpage is just as crucial, if not more so, as having an actual storefront, office, or even telephone number. The reason being, potential clients are constantly on the lookout for relevant information as to what your business can and will do for them. And there is no more efficient way in doing so than by reviewing your webpage. Realizing this, we gladly present to you the top 4 benefits of having your very own webpage!
1. Establish Brand Awareness and Expand Your Demographic Reach 🌐
As is quite evident, having a webpage will deliver your business profile across the globe, rather than just locally, by breaking through geographical barriers, allowing for increased exposure and sales. What’s more, you can even display your contact information, opening hours, as well as product and service images. In other words, the internet allows your website to attract a global community, and who wouldn’t want that? Equally important to any business is brand awareness. And, as we now know, a website is merely a necessary extension of your business/brand, attempting to reach a larger demographic. As mentioned, your website will provide your customers with all the service/product information needed to make an informed decision about who you are and what your brand represents.
PRO TIP: From time to time, you may even consider uploading promotional videos onto your webpage in order to truly reach out to and engage with your customers. In the long run, this will aid in selling your business in a manner that’s both effective, yet cost efficient!
2. Build Business Credibility 📈
It is time to say goodbye to phone books because, nowadays, any credible business/brand has the rightful expectation of embracing some sort of digital presence. Otherwise, can a brand really be that reputable? Realistically, any potential client will not only be suspicious, but also distrusting, of any business that does not provide an address or phone number. And, you’ve guessed it, the exact same logic now applies to web pages as well. Now, put yourself in your customer’s shoes. How do you expect to do business with yourself if you can’t even find yourself (I swear we are not philosophers)? Again, you can’t rely on phone books; one reason being, younger generations may have never even heard of them! (Kids these days, amirite?)
Moreover, producing a high quality website that is easy to navigate and use will not only save your clients from a screeching headache, but it will make them feel at ease while using your services and, better still, they will expect your business to share similar qualities and positive experiences!
PRO TIP: With all this discussion on websites, it is crucial that you do not neglect mobile devices! Why is that? Because, believe it or not, it only takes 50 milliseconds (0.05 seconds) for users to shape an opinion about your website and whether or not they even want to conduct business with you. Likewise, 85% of people believe that a brand’s mobile website should be as good as, if not better, than their desktop site.
3. Always Be Available (Virtually) 📆
Having to turn your potential clients away, because your business is closed for the day, is never a good feeling. Luckily, no doors will ever need to be closed on your website, meaning that customers will always be able to find you and access the information that they need, even if they are halfway across the world. Convenient, isn’t it?
Even better, although it would potentially be outside your business hours, customer service will continue because access to your website would be offered 24 hours a day, seven days a week. Logically, this means that customers will be able to, outside of regular business hours, book appointments online. This is significant because as much as 39% of clients book their appointments outside of your business hours. Suddenly, online booking seems like the most reasonable solution after all.
4. Create the World's Greatest Customer Relationship 🤝
With an online presence, fostering a relationship amongst your clients can be possible. For one, with a website, you can give your clients the option to review your products and services while giving them the opportunity to leave constructive feedback, if necessary. Additionally, you can upload all the positive feedback that you’ve received, because there will surely be many, and create testimonials. If nothing else, it will give new clients the reassurance and confidence to do business with you. With the right online booking platform, you will frequently appear in Google searches, which attracts even more customers, thereby resulting in even more admirable relationships!
PRO TIP: Consumer communication is essential for any business to strive. Why not, from time to time, send your clients a thank you message or simply let them know that you are there to help if they were to have any questions. They will certainly notice that you are going the extra mile for them, something that your competitor forgot to consider.
It should be evident that, especially in this day and age, a web page is no longer seen as an expense. Now, it is seen as a vital investment for any up-and-coming business to prosper. And, in case you needed a reminder, having your very own web page will assist your brand in attracting new customers, building your credibility, providing your customers with around-the-clock availability, while fostering customer relations. Nevertheless, although we presented you the top 4 benefits of having your very own webpage/homepage, there are clearly more benefits to discover along the way.