When it comes to business, presentation is everything, right? We all know it’s a key aspect to any successful business. Your team may look good, but if your social media or webpage isn’t up to date or modern, then it doesn’t really matter. First impressions are so important! You have to know that even if your client has heard about you through a friend, the first thing he or she is going to do is check you out online. Let’s be honest, most people choose the webpage that looks the best. Here are a few tips to help you stand out.
Keep it Simple
Let’s be trendy! Well why not, but tread carefully. You need to create a webpage or social media page that’s modern but that will last for a while. Choose a template, font and colours that are modern but that won’t be outdated in just a few years. Then, make sure you keep your information clear and simple, your current and potential clients don’t want to play hide and seek with your information. Stay away from crazy videos and cool effects that will clutter your webpage and lose your clients (Hint: if your clients don’t have the right plugins, they won’t be able to view your videos and it will just look empty and unprofessional). OK, that’s a great first step, let’s keep going!
Once Upon a Time...👸
Something really popular and appreciated by clients all over the world is to know more about you. If they are going to come see you for your talents and services, they want to know where you come from, how you got here and they want to meet your team. This is a great opportunity to show your true colours and showcase why they should definitely come see you. It’s the perfect way to sell your skills and tell your story without sounding too “marketing.” So time to get creative and tell the world about you, let’s get started with your “History” or “About Us” section now.
List All Your Services
Yes, this one is a given (duh)! Why would you create a website for your business without showing and listing your services? Believe it or not, it happens. And there is nothing more frustrating for a client than to not be able to see a detailed list or services. Think about it, when you want to grab dinner, wouldn’t you be frustrated if you can’t find the menu for your selected restaurant? Right, so the same principle applies to you. Your clients need to see your services, and even better, a price list. Do that and you are golden!
Strike a Pose 📷
A picture is worth a thousand words, it’s even truer in our day and age. If you work in the beauty, fitness and wellness industry, you need to have pictures of your best works. (Hint for beauty: before and after pictures are very popular and really speak for themselves). Make sure you have pictures of your place of business, equipment (specially for fitness), and images that have to do with your industry (you can find cool royalty-free images online). Adding pictures will really help you create your brand online and show the atmosphere of your business.
Tricks of the trade: If you have the time and skills, make sure to open an Instagram account and add pictures on a regular basis.
Online All the Way
Once they found you online, got to know you, read your list of services and price list, and saw your amazing pictures, your future clients are sure to love you already. Now they need to be able to book an appointment right away, so give them a button or link they can use immediately. If they have to call, they may backtrack and look for another company or competitor who offers online booking. Use your new and awesome webpage and your Facebook page like your own personal assistant. Let your clients do all the work and let’s make it as easy as we can for them.
It’s up to you now! We gave you all the secrets to create an amazing and modern webpage that will make you stand out. Put in the work, follow the steps, and we are sure you’ll succeed, while looking good.🎉 🎉 🎉