When it comes to business, presentation is everything, especially the first one. We all know it’s a key aspect to any successful business. Even if you are an expert in your industry, if your social media and website are not up-to-date or user-friendly, you won’t be able to gain new clients with ease. Even if your future client has heard about you through a friend or colleague, 95% of people have the reflex to do an online search. Generally, most people choose a company with a polished website, and with all the information they are looking for. Here are a few tips to boost your clientele thanks to your website.
Simpler is Better
Let’s be trendy! Well, why not, but tread carefully. When you make the decision to create your own website by yourself or through a provider or expert, make sure you opt for a design that’s going to last for a while before having to rebuild everything. Choose a template, fonts and colours that are modern but that won’t be outdated in just a few years. Then, make sure you keep your information clear and simple, your current and potential clients don’t want to play hide and seek with your information. Stay away from crazy videos and cool effects that will clutter your webpage and lose your clients (Hint: if your clients don’t have the right plugins, they won’t be able to view your videos and it will just look empty and unprofessional). Once you are done, let’s move on to the next step!
PRO TIP: If you are using an online scheduling platform, take advantage of it. Some service providers will offer you a homepage, free of charge, which will give access to all of your information and a scheduling widget so your clients can book their appointments easily. It’s a win-win situation!
Tell Your Story
Something really popular and appreciated by clients all over the world is to know more about you and your company. If they are going to come see you for your talents and services, they want to know your values, where you come from, how you got here and they want to meet your team (virtually speaking). Take advantage of it, this is a great opportunity to show your true colours and showcase why they should come see you instead of someone else. It’s the perfect way to present your skills and tell your story without sounding too “marketing.” So time to get creative and tell the world about you, let’s get started with your “History” or “About Us” section or something alike.
List All Your Services
Why would you create a website for your business without showing and listing your services? Believe it or not, it happens more than you might think. When your potential customers do an internet search, 1, it’s to learn more about your company and 2, it’s to get vital information such as a list of services and prices. There is nothing more frustrating for a client than to not be able to see a detailed list or services. Think about it, when you want to go to dinner, wouldn’t you be frustrated if you couldn’T find the menu for your selected restaurant? The same principle applies to your company, and for most industries and professions. Your clients need to see your services, and even better, a price list. Do that and you are golden!
Use Powerful Images
A picture is worth a thousand words, it’s even truer in our day and age. If you work in the beauty, fitness and wellness industry, you need to take and share pictures of your best works. (Hint for beauty: before and after pictures are very popular and really speak for themselves.) Make sure you have pictures of your place of business, equipment (specially for fitness), and images from your industry (you can find cool royalty-free images online). Adding pictures will really help you create your brand online and show the atmosphere of your business. This is an important glimpse of your world and will help your future customer make an informed if not biased (in your favour) decision.
PRO TIP: To take things to the next level, it’s also necessary to go on social media such as Facebook and Instagram. It's a lot of work, but thanks to these digital platforms, you will create a truly loyal community. On the other hand, it’s necessary to take the time and keep it updated and to be active by answering all the comments. You’ll see, it works!
Online Booking Made Easy
Once they found you online, your potential clients will want to get in touch with you, especially if you have followed the previous steps. Now, they need to be able to book an appointment right away, so give them a button or link they can use immediately. If they have to call, they may backtrack and look for another company or competitor who offers online booking. Use your new webpage and your Facebook/Instagram page like your own personal assistant. Let your clients do all the work and let’s make it as easy as we can for them.
Pro Tip: In order for your customers to find you even more easily, and to improve your Google ranks, we recommend you create your Google My Business page. You will be put on the Maps website (which is widely used), and your customers will have access to all your information and a link to your website directly. With a good website, an online booking platform and your Google listing, you will propel your business and gain access to a lot more potential customers. Here is our little guide to create your page in 5 minutes!
Making a web page or website to increase your customer base is a very good idea and a necessity. Nowadays, most research is done through the internet, so you have to make sure you are well represented and have your virtual showcase. The first step is to create your web page, to make sure that navigation is simple for your customer, to talk about your values and story, to include all relevant information (especially services and prices), to add images and videos to attract customers and make sure online booking can be achieved easily. By following all these steps, we know your business will attract more customers.