In today’s ever-expanding digital world, the harsh reality is that if your business has yet to have a webpage to call its own, then your business is simply underperforming and, as a result, not showcasing its full potential. Indeed, acquiring a company webpage is just as crucial, if not more so, as having an actual storefront, office, or even telephone number. The reason being, potential clients are constantly on the lookout for relevant information as to what your business can and will do for them. And there is no more efficient way in doing so than by reviewing your webpage. Realizing this, we gladly present to you the top 4 benefits of having your very own webpage!
More often than not, millennials tend to receive a great deal of negative attention and criticism for their overall fixation with technology and social media. Despite this adverse heat, millennials are not only the present, but also the future. Before it’s too late, companies should realize the significance of millennial values and their influence in regards to how they appear to alter business culture. Millennials are taking a company’s beliefs and work ethic into far greater consideration than ever before. And, as expected, this substantially affects purchasing and investment decisions.
The ultimate outcome, to prevent from being surpassed and forgotten, is a progressive attempt to include these millennial desires. Nevertheless, prior to winning them over, companies must realize what differentiates millennials from previous generations and, luckily for you, this is why we’re here!
It has finally been acknowledged that, no matter what tips and tricks a marketer might have up his sleeve, there are no strategies that can compete with the efficiency that is word-of-mouth. Unsurprisingly, 92% of consumers believe that word-of-mouth recommendations are by far the most trustworthy form of advertising. And, with ad blocking now being common practice, this traditional method is more relevant than ever before. So, for you and your business, this is where influencers may come in handy.
But wait, what exactly is an influencer? To you we say, don’t fret. We will explain not only the fundamentals of what it is to be an influencer but, more importantly, all the benefits that come along with having one on board!
What’s a brand? And how can you use it to stand out in the midst of increasing innovation and fierce competition? Nowadays, the process of branding is essential to developing a name and reputation for your business. It starts with a simple trademark, catchphrase, or logo, and goes much more beyond that. With all the competitors around you establishing and enforcing their brand, what can you do to set yourself apart? No need to panic, as long as you’ve set a unique vision, there are many tools out there that can help you in your differentiation process. Odds are, you’re already on the right path, but we’re here to give you a few tips on how to stay on top of it ⛷
Becoming eco-friendly does not simply mean carpooling with Jimmy three days a week and using more recycling bins around the office. In reality, small businesses can diminish their carbon footprint by re-evaluating the entirety of their work ethic. More often than not, despite believing that their environmental efforts don't matter (Spoiler alert: they do!), these businesses actually benefit from the transition. Namely, making your business that much greener is favourable for both the environment and your business reputation.
In fact, becoming more eco-friendly enables your company to reach out to partners and clients with similar values; it’s been demonstrated that younger consumers pursue and support companies that believe in sustainability. So, here are a few tips to get 7 steps closer to becoming that eco-friendly company you’ve always sought out to be.
This week, we give you all the must-know beauty trends of 2019. If you work in the beauty industry, then you must know just how much beauty trends tend to rapidly fluctuate. Keeping up with the constant changes in trends is a challenge, but it also makes the job that much more interesting! It can start with only one influencer’s Instagram post, and end up by taking over the whole beauty industry. From pastel hair all the way to vegan products, our team was lucky enough to see the newest beauty trends showcased hands-on at the Revel in Beauty Expo in Toronto! And it’s your lucky day, because we’re here to share all of it with you 👐
Personal training requires patience and dedication, from both the trainer and the trainee. For it to be effective, a mutual trust needs to be created and nurtured between the two parties. Indeed, a trainee will tend to be more motivated if he feels that his or her personal trainer is truly looking out for them. One way of doing so would be by facilitating your services’ access to your clients, by staying on top of technology’s game. There are so many online tools out there that can help reduce your heavy workload, and ultimately, simplify your booking process to make your clients feel valued. Less workload also means more time to focus on your career, improve it and stand out in the midst of a highly competitive and innovative industry. Find out the 4 features that you need to implement within your system right now, right here 👇👇👇
Regardless of how you look at it, you will more than likely find an abundance of definitions as to what “customer loyalty” means. Put simply, customer loyalty is the outcome of a continuous and positive experience in relation to a customer’s level of satisfaction. Likewise, customer loyalty showcases the length to which customers will be faithful to a specific brand and company’s services and/or products. So, with this in mind, we present to you a handful of practical tips to aid you, and your business, in perfecting the ultimate bond in customer loyalty 💗
In an ever-changing technological world, where our attachment to all things electronic and need to be overly connected is often prioritized, new cyber threats are emerging every day, especially for small business owners. For instance, did you know that approximately 43% of cyberattacks are targeted towards small businesses. Now, we know what you may be thinking, “what is cybersecurity (did I pronounce it correctly?) and why, exactly, would it be seen as beneficial to my business?” In short, cybersecurity is the protection of your computer and its data. And even if it sounds scary, there is no need to fret! Here are a few tools and tips from our expert to help you secure your information and prevent unwanted access to your personal and professional data.
At the beginning of a new year, we all have our little rituals and traditions that help us start off the next 365 days on the right foot. We make good resolutions, we make a detailed game plan and we stick to it, well, we try our best. But sometimes we need a little help from the heavens to guide us. This year, we decided to ask the stars to help you prepare, anticipate, and predict the coming months. You never know where the best tips may come from 🌟