Unknown to many, if you’re in the service industry, you will probably have to deal with the unfortunate reality of “no-shows.” And no, this has nothing to do with Netflix. “No-shows” are the individuals or clients who tend to cancel their appointments last minute or worse, simply don’t show up without prior notice. The problem is, these “no-shows” disrupt time management while simultaneously affecting your customer base (e.g. loss in revenue and schedule gaps, etc.) and, likewise, stopping your practice’s overall progress. Here are 5 tips you can use to motivate your clients and make sure they come through your doors.
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Nowadays, we are using less and less paper in order to save money and preserve the environment. But writing, drawing and taking notes on a white sheet of paper is almost therapeutic for a lot of people. But, despite the old habits and the fear of change, it is increasingly important to integrate technology to run a practice and manage your appointments.
In October, our calendar is full between Halloween parties, Thanksgiving (Canadian), a few days off, shopping and so much more. But one event we mustn’t forget is the Breast Cancer Awareness Month. Part of a national and even international movement, Breast Cancer Awareness Month highlights the fight of women (and men too) against breast cancer for a full month. This is the perfect time to launch marketing campaigns and to support the fight against this disease. In the wellness and beauty industry, it is very easy to show your colours (Pink!) and your involvement. Here are a few ideas if you want to join the movement, raise awareness and offer awesome promotions.
As a massage therapist, it’s a known fact, your job must be very relaxing. No, it’s not! People tend to forget that massage therapists are the ones giving the massages, not laying flat on a table. Being a massage therapist can get pretty tough for the body in the long run.
Another kind of stress that often occurs in the massage therapy business is to manage all your appointments and keeping track of your clients and no-shows and managing your practice in general. Find out how a massage online scheduling platform can improve your practice and help you in many ways you didn’t know.
Finding the ideal candidate is a difficult task, it’s common knowledge and many entrepreneurs find it hard to hire any staff, no matter the profession or even the industry. But a complete, motivated and passionate team is the key to a successful business. Here are a few tips if you want to find your next employee.
If you are a current or future entrepreneur, you are head first, or about to be, in administrative tasks, along with your regular job. So in order to improve your business, optimize your time and attract new clients all at the same time, you have quite a to-do list. So from an entrepreneurial standpoint, what can you do to stay ahead and run a successful business? We talked to experts, and here are 4 tips you need to do to run a successful business and/or practice 👇
In our day and age, before testing a new restaurant, hairdresser or even an osteopath, we usually have the reflex to do a short investigation online. We check the location, website, opening hours and, most importantly, online reviews. Do you know that 90% of consumers read online reviews before visiting a business or practice? And that 85% of consumers trust online reviews as much as personal recommendations? Looking at it this way, online reviews are a huge factor in spreading positive word-of-mouth and making your business more successful. So, if you don’t have an online booking platform that allows your clients to leave online reviews after visiting your business or practice, or if you do but you are not sure if you’re using it to its full potential, read this short article👇
When it comes to growing your business and create brand awareness, one of the best ways to do it is through social media. With the numerous digital platforms, it’s easy to get lost and to have little to no impact if you don’t follow the rules and perfect your timing to publish your content. When is the best time to post your content then? Well, it’s easier said than done, since every single platform has its own unique set of rules and traffic highs and lows. And perfect timing isn’t the only thing you should take into account, you will also need to evaluate which platforms are actually reaching your audience to achieve better brand awareness and boost your business and/or clinic. Are you ready? Time to learn everything you need to know in 3 minutes or less!
Believe it or not (believe it), but influencer marketing actual dates way back to the 18th century. Throughout the history of advertising, the notion of obtaining famous individuals to endorse certain products and/or services, has been a common tactic utilized by the world’s largest and most successful brands. And now, in today’s digital world, influencer marketing is more popular than ever. In fact, it is currently the quickest expanding customer acquisition method. One reason being, despite only 1% of millennials displaying trust in brand-related ads, as many as 70% of millennials are persuaded by the recommendations of famous people that they idolize.
Upon realizing the popularity and success ratio of this method, you may attempt to find an influencer for your business. Nevertheless, just before you do that, you should be aware of what exactly an influencer is meant to achieve and, more importantly, common mistakes you definitely want to avoid. Fortunately for you, this is why we’re here!
Once you try, you can never go back! Online booking has revolutionized the life of entrepreneurs and clients alike all over the world. Nowadays, people want to buy, book, order and download with the click of a button and instantly, whether it’s 10AM or 10PM. Did you know that more than 39% of bookings are now made after business hours? And this number is changing and rising every year. But change is scary and rumors about online scheduling are still roaming about. So let’s talk about the 7 wrong notions when it comes to online scheduling and put your mind at ease.