These days, it’s getting increasingly difficult for a company to stand out with its products or services. Brand image corresponds to clients’ perception of the company. Having a strong, positive brand image can help a company distinguish itself from its competitors, attract new clients and retain existing ones!
Technology has taken a bigger place in our lives over the past year. With remote work, online medical records (EMRs) have become much more popular due to the need for professionals to have remote access to their patient's records.
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Since the beginning of the pandemic, TikTok has seen an impressive growth in terms of new users and currently has 1 billion monthly active users in the world. The app makes it easy to create and edit short videos (15-60 secs) using filters and music, a winning recipe in pandemic times. Millions of users who were stuck at home had fun playing as directors/actors causing the platform to blow up.
TikTok, being the new favorite social media platform, quickly made it possible to monetize the visibility it offers. So it's no surprise that many companies and self-employed people are now using TikTok to build brand awareness and attract new customers. Should you do the same? Could TikTok be of benefit to your business?
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For almost a year our lives have been disrupted, the changes due to COVID-19 are numerous, both on a personal and professional level, and we can imagine that some of these changes are here to stay... Notably, consumer habits, which were already changing, have changed even faster with the current situation. Online shopping is becoming more and more popular, there will be more last-minute cancellations, and “walk-ins” will be even more rare.
Clinics and self-employed workers are affected by the many closings and reopenings, changes in schedules, and ways of working. Quickly adapting your business in order to offer the best service to its customers while being more flexible in the face of uncertainty is essential. Here we offer some solutions for you to have efficient services and to help you navigate through this new reality.
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